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The team at Distil Design has had the privilege of working on some of the leading global brands in the country, such as Mondelez, Tata Consumer, Unilever, Google Pay, Colgate & many more, while with shopper marketing agencies such as Saatchi & Saatchi X (Publicis), Tracylocke (DDB Mudra) & VMLY&R Commerce (WPP).

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TATA SALT

Gallery

Situation

Tata Salt sought to convey its superior purity, surpassing 100 tested salts in India, and needed a comprehensive communication strategy to reach a wide audience.

Task

Distil Design was assigned the task of creating a compelling communication tool to highlight Tata Salt's exceptional purity. This involved the conceptualization, design, and development of a Key Visual (KV) that would effectively communicate the purity message.

Action

Distil Design initiated the project by strategically conceptualizing a Key Visual that would serve as a powerful representation of Tata Salt's purity. Through careful design and development, the team ensured that the visuals and copy effectively communicated the key message. Subsequently, the Key Visual was expanded beyond its original form to be adapted for dealer boards and wall paintings.

Result

The finalized Key Visual became a versatile asset, adapted for dealer boards and wall paintings, ensuring a consistent and impactful visual representation. The expanded usage encompassed shopper interactions, digital platforms, and press releases. The collaborative efforts between Tata Salt and Distil Design successfully translated the purity message across various mediums, maximizing its reach and impact.