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Founding team


Siddhatha Basu


Founder & CCO

Siddhartha comes with over 15 years of work experience, which includes more than 12 Years working for topmost architecture firms, delivering premium Interior Design solutions for leading multinational firms & 3 years working in Guest Relations for India's top Hotels. His latest stint was executing the design for Indian Oil’s Pilot Project as they foray into the world of Luxury products. Also, he has held leadership positions at Morphogenesis ( Worlds Top 100 Architecture firms) and ABRD Architects. During his career he has designed for A-list brands such as Columbia , Madura Garments, Arrow, Guess, Mondelez, Jaypee Hotels , ITC & many more.

Tushar Jain


Founder & COO

Tushar comes with an experience of 18 years. B Tech by qualification, he started his career with a small setup for fabrication of POP displays in 2005. Today his vast experience of all kinds of materials and techniques has enabled him to be a prominent and leading player in serving all major FMCG, white goods, cosmetics and Telecom companies . Full time into design, manufacturing and implementation of retail displays and fixtures, he has successfully executed PAN India projects for almost all major MNCs in his vast professional career.

Prashant Oka


Founder & MD

Prashant comes with over 17 years of work experience, which includes 8 years delivering shopper marketing solutions at leading multinational agencies & 3 years delivering marketing technology solutions while with a couple of tech startups. In his latest stint he was the shopper marketing business head at VMLY&R, a WPP company. He has also held leadership positions at DDB & Saatchi. During his career he has managed A-list brands such as Mondelez, Unilever, Tata, HP, ITC, Coca Cola, Colgate, Google & many more. He has also worked at Diageo, Jet Airways, Tata & Reliance during the early stages of his career.

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