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SO HOW ARE OUR SHOPPER MARKETING SOLUTIONS DEVELOPED?

Below are the key steps

1

Brief synthesis

Brief is unpacked to extract key information relevant to the business/marketing objective

2

Research

Groundwork is conducted to get a sense of the category and to uncover the key shopper drivers & barriers

3

Shopper Strategy

A shopper strategy is devised to give strategic direction to the design process

4

Creative development part 1

A key visual is designed to encapsulate the big idea

5

Creative development part 2

Shopper solutions along the patch to purchase are developed

Is this structured approach to designing solutions a good fit for your brand? Then why not give us a shout?

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