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SO HOW ARE OUR SHOPPER MARKETING SOLUTIONS DEVELOPED?
Below are the key steps
Brief is unpacked to extract key information relevant to the business/marketing objective
Groundwork is conducted to get a sense of the category and to uncover the key shopper drivers & barriers
A shopper strategy is devised to give strategic direction to the design process
Creative development part 1
A key visual is designed to encapsulate the big idea
Creative development part 2
Shopper solutions along the patch to purchase are developed
Is this structured approach to designing solutions a good fit for your brand? Then why not give us a shout?
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